My USEF membership is $55.00 annually. I wish I needed something really big, like a saddle. A purchase like that would pay for the membership. In case you didn't know, USEF members save an additional 5% off purchases at SmartPak. Saving $20 by shopping at a store that I already like with a membership that I have to have is a pretty sweet deal.
Good work on the email, SmartPak!