From Endurance to Dressage
Online retailers are getting more and more creative in their approach to finding whatever it is I need. If I Google something, anything, I am guaranteed to see it on my Facebook feed within the hour. I bought a C4 belt the other day from my laptop, and my husband started to see C4 belt ads on his Facebook feed. We don't share any devices. How does that happen?
Over the weekend, I got one of SmartPak's regular emails with the message, "it's cold at your barn." SmartPak then asked if I needed a new turnout, possibly a Weatherbeeta. The email came with a really clever widget - the predicted weather for Bakersfield over the next week.
I know competition is fierce amongst online retailers, and marketing plans need to be ever more creative to catch the eye of consumers like myself, but in this particular instance, I think the plan hit a snag. If I had put a turnout on one of my horses yesterday or even this Thursday, I might have killed him!
I am not criticizing SmartPak's promotional strategy; I just found this particular email quite funny. I am sure it is an effective ad if you live in Wisconsin or Minnesota or almost anywhere else in the US, but here in sunny California, it should have been an ad for fly sheets!
I still love you, SmartPak - thanks for the laugh!
About the Writer and Rider
I am a lifelong rider.
I began endurance riding in 1996 where I ultimately completed five, one-day 100 mile races, the 200-mile Death Valley Encounter, and numerous other 50, 65, and 75 mile races. I began showing dressage in 2010.
Welcome to my dressage journey.
About Speedy G
Speedy went from endurance horse to dressage horse. After helping me earn a USDF Bronze medal in the summer of 2020, he is now semi-retired. Speedy is a 2004, 15'1 hand, purebred Arabian gelding. His Arabian Horse Registry name is G Ima Starr FA.
Izzy was started as a four-year old and then spent the next 18 months in pasture growing up. I bought him as a six-year old, and together, we are showing at the lower levels. He is a 2008, 16'3 hand warmblood gelding. His Rheinland Pfalz-saar International (RPSI) name is Imperioso.
National Rider Awards
State Rider Awards
State Horse Awards
CDS Sapphire Rider Award
Third Level: 63.514%
Third Level: 62.105%
2022 Show Season
(r) Ride-a-Test Clinic
2022 Show Schedule
2022 Completed …
(*) Tehachapi 5/22/22
(*) Tehachapi 7/24/22
(***) Tehachapi 8/28/22
2023 Qualifying Scores
Regional Adult Amateur Competition (RAAC)
3 Scores/2 Judges/60%:
Score 1: 62.115%