Over the weekend, I got one of SmartPak's regular emails with the message, "it's cold at your barn." SmartPak then asked if I needed a new turnout, possibly a Weatherbeeta. The email came with a really clever widget - the predicted weather for Bakersfield over the next week.
I am not criticizing SmartPak's promotional strategy; I just found this particular email quite funny. I am sure it is an effective ad if you live in Wisconsin or Minnesota or almost anywhere else in the US, but here in sunny California, it should have been an ad for fly sheets!
I still love you, SmartPak - thanks for the laugh!